Copywriting, direct response, direct mail, sales letters, Internet offers, brochures, web site content, email campaigns, print ads, yellow-page ads, advertorials, catalogs, press releases, radio scripts, TV scripts, case studies, white papers, marketing campaigns

     Like 700 tons of steel rumbling down the tracks your promotion should have overwhelming, earth-shaking impact.

     Not a word should be written until you get inside your prospect's head, figure out what makes them tick and why your offer is exactly what they're looking for.

     Your text should immediately draw the eye.

     From the very first words it hits your prospect in their most vulnerable emotional “sweet spot”. It tugs at curiosity throughout. It promises and shows how accepting your offer will be a life-altering event.

     If your promotion's not delivering this impact ... you're leaving money on the table. And nobody likes that.

"Want An Easy Solution?"

     Fortunately, there is an easy solution: get someone who knows how to craft irresistible copy to do your promotional writing for you.

     One thing you can bank on ... your most successful competitors are doing exactly that. If you don't, count on being left far behind (as are the majority of vendors in any field).



"What Does Irresistible Copy Do For You?"

     It makes more people respond to your offer. Depending on what you're promoting, that means:

... more clients,
... more customers,
... more inquiries,
... more qualified prospects, and,
... more money.

"How Does It Give You That?"

     A consistent big response is much more likely when your promotion:

... positions your offer as entirely unique,
... goes for your prospect's motivational jugular,
... fully engages your reader from start to finish,
... inflames desire, and delivers "clear cut" rationale(s) for saying     "yes".

     By crafting your promotion with great care, purpose, and design it stands apart from the crowd ... more prospects read your promotion ... more respond.

     The best of your competitors use such carefully crafted content. So should you.

"What Impact Is Essential For Maximum Response?"

     If you want great response you must make great impact on people and businesses you're targeting ... because the easiest thing in the world is to move on, click past, and forget.

     Take great action ... move your prospects in meaningful ways ... you'll get plenty knocking on your door ... responding to your offer ... opening their wallets for what you're able to promise.

     For maximum response it's essential you move your prospect in the following ways:

1. Arresting impact on immediate desire...
   
   Attention spans today are shorter than ever. People take about a nanosecond to decide whether to give your promo their time. Arresting copy gets you through this tiny window.
   
   You get your prospect's immediate, undivided attention. Your prospect is compelled to absorb your entire message/sales pitch. You get more response, more success.
   
   
   
2. Impact on emotions...
   
   You have a good product and a good offer. Now show its life-altering impact in ways that inflame your prospect's desire and motivation to buy.
   
   Curiosity, fear, greed, envy, insecurity, vanity, pride, lust, compassion, guilt ... your particular prospects have a specific combination of emotions they're most susceptible to be motivated by. Trigger the right ones and your promotion becomes a high-earning sales machine.
   
   
   
3. Impact on reason...
   
   99% of purchasing decisions are made on an emotional level ... your customer decides first that she wants your product then looks for all reasons she can find to justify her decision.
   
   You give her as many as possible ... the decision becomes easy.
   
   For a promotion you get here all justifications that can be used will be used, including:
   
   ... detailing every benefit (immediate and long-term),
   ... showing cost savings compared to an alternative,
   ... showing cost of not getting your product,
   ... positioning your product/offer as one-of-a-kind.
   
   

                                                            "Why E. Scott Janes?"

     Note you've already read most of this letter. As simple as they appear, these are the words that hook your prospects and turn them into happy, paying customers.
The principles and techniques used in this promotion will also be used in yours.

     Check the samples. Note how they're not like most promotional copy. See how they're designed to engage the prospect and encourage action.

     Check "How Do You Get It?". You'll see you get tangible commitment from the very start, before you pay a dime.
     

"How Do You Get It?"

1. Call me.
   
   Or send an email.
   
   Or use the simple contact form (below).
   
   Tell me a little about:
                                   what you need, and,
                                   when you need it.
   
   
2. I'll have questions about:
   
   1. your product (or business, or service),
   2. your offer, and,
   3. your customers.
   
   To see the questions click here.
   
   
3. You get a sample of your new promotion. If you like the sample, and I am able schedule the job within your deadline ... hire me for a set, flat fee.
   
   
   

"What Do You Get?"

     You get the following working for you:

1. In-depth marketing interviews with you and your sales reps (if any).
   
2. In-depth research into:
                                     your product,
                                     your market, and,
                                     your strongest competitors.
   
3. 10,000 deadly sales strategies and tactics.

     Then you get what you really want:

1. ... more sales,
   
2. ... more money,
   
3. ... more time for you, your loved ones, or your business.

                               "What's it like working with E. Scott Janes?"

     One of the best things about copywriting is helping you make your business more successful.

     Meeting you, delving deep into what you're offering, and presenting it in the most enticing way are the best parts this work.

     If you're new to promotional marketing you get the help you need. In addition to your promotion, you get invaluable marketing information as it applies to your case in particular.

     If you're a seasoned pro who simply needs an apt and reliable hand ... you've got it. You get the sharp copy you're looking for ... on time and in line with your specs.

"In a 'nutshell' you get riveting, motivating, closing promotional copy that..."

     ... is based on the very best of what your product is,
     ... grabs hold of your prospect's attention and does not let go, and,
     ... sells with tone, terms, and tactics your very particular market audience is          most responsive to.

"Here for you are ..."

     ... more sales,
     ... more clients,
     ... more inquiries,
     ... more subscribers,
     ... more qualified prospects,
     ... more money,
     ... a bigger, more consistent stream of income, and,
     ... one big, pain-in-the-butt job you'll no longer have to sweat.

"Call Me Now!"

	Call: (709) 634 1785  |  E-mail: Fax: (515) 474 3539  |  Skype:  scottjanes

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